LATERAL THINKING™
AP INTO YOUR CREATIVE ENERGY TURN ON YOUR CREATIVE POWER
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What is Lateral Thinking?
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The skills to create the business opportunities that drive lasting success. INNOVATION. CREATIVITY. NEW IDEAS. |
Edward de Bono's Creativity Course gives you and your people the power to turn it on, and turn it off - when you need it
- Creative thinking is a learnable skill
- The tools are simple and easy to use
- You and everyone in your organization can master them - with this program
- Dr. de Bono has developed a comprehensive, step-by-step system that will literally change the way you think
- You'll learn how to:
- Revitalize old concepts
- Explore multiple possibilities
- Generate new ideas
PRACTICAL - RADICAL - INNOVATIVE
- TODAY'S ENVIRONMENT demands innovative solutions. Dr. de Bono's Creativity Course will help you and everyone in your organization generate them. You will learn how to focus your creative energy and turn problems into opportunities. You'll learn how to expand your vision and attack problems with more and better ideas to get immediate results. Take on the issues that are hurting your organization - like "the stone in your shoe" - and get rid of them
- CREATIVE COURSE: program outline
THE NEED FOR CREATIVE THINKING
- The limits of logical and critical thinking
- Why creativity is a learnable set of skills
SIX LATERAL THINKING TECHNIQUES
- Alternatives: how to use concepts as a breeding ground for new ideas
- Focus: when and how to change your focus and improve your creative efforts
- Challenge: breaking free from the limits of accepted ways of operating
- Random Entry: using unconnected input to open new lines of thinking
- Provocation: moving from a provocative statement to a useful idea
- Harvesting: selecting the best of early ideas and reshaping them into practical solutions
MAKING IT HAPPEN
- Making creativity and everyday reality
- Practicing the techniques
